Snoop Turns Illegal Weapons into Delicate Bracelets Andri Antoniades - TakePart
go to original April 22, 2013

Keeping illegal firearms off our streets is a subject that seems up for endless debate by government officials both on our own soil and in foreign countries. One tactic that’s worked with mixed success is the traditional gun amnesty and buyback program.

But what happens to those guns once they’re taken off city streets? That depends. In Mexico, they’re sometimes refashioned into musical instruments. But in Newark, NJ, they’re sometimes melted down into jewelry.

Designer Jessica Mindich is the founder of Jewelry for a Cause, a socially conscious company that produces the Caliber Collection—a line of bracelets fashioned from the metal of illegal firearms seized through buyback programs in Newark.

And recently, she teamed up with MTV and Snoop Lion—formerly Snoop Dogg—to create a one-time specialized bracelet for that collection in order to raise awareness of gun violence.

Named MTV x Caliber, Snoop’s limited-edition bracelets bare the serial numbers of Newark-seized guns that were recently taken off the city’s streets. And being familiar smart marketing, the rapper-turned-reggae singer launched the bracelet on the heels of his latest single, “No Guns Allowed,” featuring Drake and Cori B.

Read the rest at TakePart

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