| Disney Drops Bid to Trademark 'Dia De Los Muertos' Roque Planas - The Huffington Post | |
| go to original May 8, 2013 |
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After a massive outcry, entertainment giant Disney said on Tuesday that it would abandon an application to trademark “Día de los Muertos” in connection with an upcoming animated film based on the holiday.
News that Disney had applied to trademark the name of the holiday prompted a flurry of protest on social media, an online petition from Presente.org and an illustration from Chicano cartoonist Lalo Alcaraz at Pocho.com depicting “Muerto Mouse: It’s coming to trademark your cultura!”
The company did not acknowledge the outrage in its statement, saying instead that Disney had decided to withdraw the trademark filing because it was going to change the name of the film for an unspecified reason.
Read the rest at The Huffington Post
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