In Mexico, Abusive Behavior Finds Ready Torrent of Scorn in Social Networks Tim Johnson - McClatchy Newspapers
go to original May 12, 2013

MEXICO CITY — Those who resent the powerful ruling class of this country have coined colorful slang phrases for the rich and entitled. The sons of the elite are called “juniors,” or worse “papaloys,” a Spanish language contraction of the words “papa” and “lords.”

Upper-class young women are known as “lobukis” or simply “ladies.”

For decades, or even longer, the sons and daughters of the elite did what they pleased, and if they rolled over little people, hardly anyone was the wiser.

But social networks have raised the penalty bar significantly for abusive behavior. When it occurs, bystanders are likely to snap photos with their cellphones, take video, post to Twitter and Facebook and rain a torrent of ridicule on the miscreants.

Recent days have brought several examples, and social scientists say the power of social networks to voice discontent is running headlong into traditional Mexican behavior in which the phrase, “Don’t you know who I am?” carries the threat of unassailable power.

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