Mini Cooper Spells It Out in 'The Word Blocker' App Campaign Via Publicis Mexico
Campaign Brief
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May 14, 2013
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Mini advises public not to text and drive in ‘injured letters’ campaign by Publicis Mexico. (MINI MéxicoTV)

Mini Cooper has launched a new campaign by Publicis México that demonstrates the dangers of texting while driving to help reduce the possibility of people getting injured.

The aim was to make people realize that texting can damage not only their car, but them too and through outdoor and press get people to download 'The Word Blocker' app by Mini.

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