Cheer Up and Stop Being Selfish: Researchers Find Formula for Getting More Twitter Followers
The Daily Mail
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May 24, 2013
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Previous research has shown that getting retweeted by users such as Lady Gaga, who has almost 38 million followers, was key to success. Now they believe making tweets happy, interesting, and not using too many hashtags is more important.

Want to know the perfect formula for boosting your Twitter followers? Make sure your tweets are happy, interesting, and don't use too many hashtags.

This is according to findings from a study by the Georgia Institute of Tech being presented at the Conference on Human Factors in Computing Systems in France this week.

Previous research had suggested that following, and being followed by, influential users like celebrities and the frequency and timing of tweets were the key to growing a following on the site.

But these findings suggest that content of tweets is more important.

Read the rest at The Daily Mail

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