Welcome to Margaritaville: How Jimmy Buffett's Song About 'Wastin' Away' Spawned an Empire Daily Mail
go to original June 2, 2013

Scenes of Jimmy Buffett's Margaritaville Atlantic City (pressofAtlanticCity)

Jimmy Buffett's most famous song, Margaritaville, is an anthem to being drunk and lazy on the beach.

However, through a lot of hard work and industriousness, the 66-year-old beach bum has turned it into the most lucrative song in the world.

The four-minute Margaritaville, with just 208 words in its lyrics, is the basis for Buffett's massive empire of restaurants, casinos, resorts and merchandise - bringing in, conservatively, $100 million a year in revenues for the singer.

By some accounts his business ventures have made him the third-richest singer in the world, with a reported net worth of $400 million - more than Elton John, Mick Jagger or Sting.

The song, with the popular refrain 'Wastin' away again in Margaritaville,' has become an ode the easy-living beach life.

Buffett's multimillion idea was that he should not just tell the story of beach lifestyle - he should sell it.

And his audience - aging hippies, Baby Boomers and members of Generation X - has rewarded him by trying to buy a little piece of Margaritaville of their own.

Read the rest at Daily Mail

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