| Grupo Bimbo: Meet the Mexican CEO Who Made Your English Muffin Michelle Caruso-Cabrera - CNBC | |
| go to original June 8, 2013 |
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CNBC's Michelle Caruso-Cabrera talks with the CEO of the world largest bread producer about his plans to acquire brand names and grow his company. (CNBC)
It may say Thomas' English Muffins, but the company behind the iconic breakfast food is 100 percent Mexican.
Slowly but surely, through acquisitions and determination, Grupo Bimbo of Mexico is now the largest bakery company in the world - selling even more in the United States than they do in its home market Mexico. Listed on the Mexican stock exchange, Bimbo brought in $13 billion in revenue last year, $6 billion of which came from its U.S. operations. (Bimbo is the diminutive of the Italian word for baby - Bambino.)
In the States, Bimbo owns snack cake companies Sara Lee & Entenmann's, and in the bread market it is the company behind Boboli, Thomas English Muffins, Arnold's, Mrs. Bairds, and other regional brands. Bimbo reaches 95 percent of the Wal-Marts, Krogers, and Costcos in America.
Read the rest at CNBC
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