Ferrari Says Mexico to See Rise in Exotic Car Sales Karla Sanchez - Automobile Magazine
go to original June 12, 2013

LaFerrari, the new limited-edition special series car from the Prancing Horse, has been unveiled at the Geneva International Motor Show 2013. The HY-KERS system and a carbon-fibre chassis are just two of the innovations sported by the new arrival. (ferrariworld)

Ferrari North America CEO Marco Mattiacci is looking out for Mexico for a few good reasons. It’s not because Ferrari has seen significant growth in Mexico lately, but because he believes the increased manufacturing, top-notch education, improved government, and close proximity to the U.S. are positive signs the country is on the rise.

But perhaps the most obvious indicator that things are going very well south of the border is the increase in wealth, which became apparent to Ferrari after receiving 15 orders for the LaFerrari hybrid supercar. That’s a stark contrast to 10 years ago.

“I can tell you that in 2003 when we launched Enzo… Mexico was not having that kind of request. That’s a big indicator.”

Read the rest at Automobile Magazine

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