iZettle Launches Mobile Card Service in Mexico Ben Rooney - WSJ.com
go to original June 18, 2013

Wanting to take card payments on the go? Run a small business? iZettle could be prefect for you! Now anyone can take secure card payments. You and your friends. Your business. All you need is a smartphone or tablet and iZettle. (OneStopDiscos)

iZettle AB, a Stockholm-based service that allows small companies to take payments on mobile devices, is launching in Mexico Tuesday, the first time the company has operated outside Europe.

The service is also launching a card reader that accepts cards with either a magnetic stripe (typically found in the U.S.) or those with a built-in chip that are authorized by signature. Cards in Europe mainly feature chip-and-PIN authentication.

According to iZettle’s CEO, Jacob De Geer, the move into Mexico follows the recent announcement that Spain’s Banco Santander SA had made a strategic investment of $7 million in the company. Santander will distribute the smartphone devices through its branch network in Mexico. “We would not have tried to go into Mexico by ourselves,” Mr. De Geer said.

He said iZettle had been working on the Mexico launch for more than eight months, and was planning further expansion in other markets outside Europe.

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