Microsoft & Telefonica Team to Push Windows Phone David Tom - TechSpot
go to original June 26, 2013

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Telefonica, one of the biggest mobile carriers on the globe, announced today that it would form a partnership with Microsoft. Desperate to break up the smartphone monopoly held by iOS and Android, Telefonica will focus its marketing efforts on the struggling Windows Phone 8 platform. The one year initiative will take place in Germany, Spain, Brazil, Mexico, Chile, and the United Kingdom.

It’s easy to decipher why Microsoft would want to enter such an agreement, but it is much more difficult to identify Telefonica’s motivation. The Spanish-based provider explained that a duopoly has taken over the market, which gives them less control and leverage over negotiations. As a result, they must decide between Blackberry and Microsoft; the first being a manufacturer that's seemingly shifting its focus from handsets to services, while the latter has put up consistent numbers as a third place alternative.

In reality, the decision to go with Microsoft seems rather straightforward.

Read the rest at TechSpot

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