Why Aren't Charities Making More of Social Media to Generate Cash? Claudia Cahalane - The Guardian
go to original July 4, 2013

The Power of Social Media Fundraising (jingjingmirror)

Charities aren't making the most of social media to generate cash and digital technology should be integral to fundraising, not an extra, delegates at the Institute of Fundraising (IoF) national convention heard this week.

The sector was reminded to make sure websites were optimised for mobile use, and to make the most of a wealth of free data that could have an impact on their cause.

Paul Relf, supporter services manager at the Prince's Trust, asked an audience of about 120 people at the technology trends session whether social media was a key part of their fundraising strategy. A handful of people said it was but about half the room said they were using social media for fundraising to some degree.

Relf said: "The challenge is: will you make it an integrated part of your strategy? A YouGov survey in May found that 13% of people bought something after seeing it on social media, up from 6% last year.

"And, 5.5% are now donating through social networks. It might not seem much, but that's the same figure as phone donations. Every time you think about a fundraising initiative, think about how you can utilise digital and social media.

Read the rest at The Guardian

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