Viral Video Encourages Women to 'Lay Their Boobs on Stuff' for Breast Cancer Awareness Andri Antoniades - TakePart
go to original October 23, 2013

This October, lay your boobs on stuff and Instagram a pic to encourage more women to mam where it matters most: the doctor's office. (This Is Mamming)

October is Breast Cancer Awareness Month, and though this is the time of year we love to wrap absolutely everything we own and buy in the color pink, there's a new way to further the cause - by "laying your boobs on stuff."

#Mamming is a social media campaign that's kind of like planking, or owling - except with breasts. Created by advertising executives Michelle Lamont, who's a 25-year-old breast cancer survivor, and Michele Jaret, its point is to use levity to take the awkwardness out of breast cancer screenings and encourage women to get regular doctor-administered mammograms.

Participating is simple: Women take photos of themselves laying their (clothed) breasts on shelves, tabletops, or whatever surfaces they can find, apply the hashtag #Mamming to those photos and post them across social media sites.

Read the rest at TakePart

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!