Cancer Patients Get Hilariously Bad Makeovers The Mimi Foundation
go to original December 8, 2013

The Mimi Foundation in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience. This film shows the adventure. (Mimi Foundation)

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone.

During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes.

This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.


Get the book by sending an email to seconde@mimi-foundation.org

This 60 page book contains the photographs by Vincent Dixon of the 20 participants of "If only for a second".

Every photo is followed by a caption, the date and the time the photo was taken and most importantly, the exact second when the person forgot about their disease.

Going through this book, the reader is carried away by laughter, giggles and carefree faces. Readers will even be surprised to have on their own faces… a smile.

This is the heart of the idea of the "If only for a second" project, to spread smiles and happiness.

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