Puerto Vallarta’s fifteen-day celebration of LGBTTIQ pride started this week and will continue to May 30th under the motto "We are one family." One of Mexico’s largest events for the LGBT community, Vallarta Pride has been extended gradually since its inception, incorporating all aspects of the Vallarta community: gastronomy, films, art, theater, parades, music, festivals and sun and beaches.
This year Puerto Vallarta is also celebrating the approval of same-sex marriage in the state of Jalisco — where Puerto Vallarta is located — which passed on January 27 of this year. The legalization of same-sex weddings in Jalisco means that gay and lesbian couples wishing to register and make their unions legal in Mexico can now do so just like any other couple.
“Puerto Vallarta has organically grown to be a leading LGBT destination because of the destination’s natural beauty, our local’s ability to embrace people from all walks of life and world-class infrastructure,” said Agustin Alvarez, Director of the Puerto Vallarta Tourism Board. “As Pride season is upon us, the city’s ability to provide marriages licenses to same-sex couples, is especially historic for our country and we know will be another reason to celebrate and experience Puerto Vallarta.”
Strategically taking place during Puerto Vallarta’s low season, Vallarta Pride has become one of the most successful events for the destination with 8,000 national and international visitors coming to the event in 2015. This year’s Pride festivity are expected to bring in 10,000 visitors to Mexico’s only beach destination with a gayborhood, occupying 4,500 rooms, almost 20% of the city’s total hotel room offering and generating over 7 million pesos or 400,000 USD in revenue for the destination.
The success of Vallarta Pride is partially due to an intense marketing campaign across all media platforms as well as consitent Public Relations effort which has brought in over 200 journalists covering the LGBT beat.
The Vallarta Pride Committee needs your help to promote and produce the 4th Annual Gay Pride Festival. Your donation will help us to continue to promote the Festival internationally, produce great events and make Gay Vallarta shine as brilliantly as ever!
Recognized internationally as a LGBTTIQ mecca, Puerto Vallarta is ready to receive domestic and international gay visitors, creating a sophisticated culture, sheltered by a vibrant local community that is constantly evolving. This heritage was adopted by the Vallarta PRIDE Organizing Committee in order to work together with public and private partners, putting our city on the world stage of the yearly LGBTTIQ celebrations.
Vallarta PRIDE works towards a future without discrimination so that we all have equal rights before the law. We believe we can achieve this through the LGBTTIQ events we organize to inspire, to commemorate and celebrate our community.
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