USA Today Showcased Food, Romance and Lodging in Riviera Nayarit

Norma Hernandez - CVB Riviera Nayarit
October 29, 2017


The Riviera Nayarit continues to shine in the most important national and international media. This month USA Today, considered the most important publication in the United States (with more than 20 million impressions), published two stories about the destination written by journalist Mark Rogers, who visited Mexico’s Pacific Treasure in July of this year.

This was a promotional visit arranged by the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahia de Banderas Hotel and Motel Association (AHMBB), together with the Government of the State of Nayarit. These results prove that boosting tourism to the destination also enhances the balanced development of all of Nayarit.

Mark Rogers is one of the most prolific travel and tourism journalists: from only two visits to the Riviera Nayarit — once in 2014 and the second in 2017 — he has published at least 12 articles in prestigious media where he has highlighted luxury hotels, the magnificence of nature, or the cultural attractions that bring tourists to this destination.

In the first of these publications, a photo gallery in the Travel section of USA Today titled “Five Romantic Resorts in Mexico’s Riviera Nayarit,” Mark displayed the splendid infrastructure, the luxury and the beautiful surroundings of hotels including W Punta de Mita, Imanta, and Four Seasons Punta Mita, located in the Glamour Peninsula, as well as Garza Canela in San Blas and the Cielo Rojo Boutique Hotel in San Pancho.

Click here to read the article on USA Today: Five Romantic Resorts

The second article focused on the destination’s gastronomy and was titled “Pacific Coast pescado: A seafood adventure in Mexico’s Riviera Nayarit,” which included a gallery of photos with the tempting name “Seafood worth seeking out in Riviera Nayarit.” Here he mentions Nayarit’s signature dish, Pescado Zarandeado (Grilled Fish); Chef Betty Vazquez’s famous Sopes de Ostión (Oyster Sopes); Sayulita’s Tacos de Pescado (Fish Tacos); and the famous spicy Aguachiles (Shrimp in Spicy Lime Juice) from the Chevichería at the W Punta de Mita; among other delights, as well as the Mercado del Mar in La Cruz de Huanacaxtle, where visitors will find an enticing assortment of fish and seafood.

Click here to read the article on USA Today: Seafood and Ceviche

Of note is the fact that after his first visit in 2014 Rogers published an article in USA Today titled “Mexico’s Next Hot Destination: Exploring Riviera Nayarit” that garnered the HSMAI Gold Adrian Award, given to the top Public Relations, Digital Marketing and Advertising campaigns from around the world.

Click for the article on Riviera Nayarit.

There’s no doubt the publication of these articles points to the international recognition of the quality of the hotel infrastructure and the gastronomy that visitors come to enjoy in the Riviera Nayarit. By the same token, the AHMBB together with the CVB and the State Government reiterate their commitment to creating new alternatives that allow the positioning of the destination in markets that have proven their importance in the development of tourism in Mexico.

The Facts:
 
USA Today is the publication with the largest number of print issues and unique monthly visits in the United States, with over 23 million newspapers distributed daily and over 20 million visits to its news portal.

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