Riviera Nayarit Hosts its 1st Cigarette Butt Drive 2021
Norma Hernandez - Riviera Nayarit CVB

March 26, 2021

Six of the destination’s hotels participated in the Riviera Nayarit’s 1st Cigarette Butt Drive 2021, an activity that collected more than 13,000 cigarette butts in the first two months of the year, which were sent to the Ecofilter Mexico recycling company.

The initiative, headed by the Banderas Bay Hotel and Motel Association (AHMBB), the Riviera Nayarit Convention and Visitors Bureau, and the Riviera Nayarit Sustainability Committee, held its first event in November 2020 (Colilla Challenge) with excellent results. Organizers will continue to host the event twice a month beginning this year.

According to data provided by the Riviera Nayarit Sustainability Committee, volunteers collected 13,650 cigarette butts in January and February 2021. This number represents 75% of the first collection, in which they gathered 18,250 cigarette butts.

This program seeks to raise awareness and contribute to waste management by collecting cigarette butts and then recycling them in the collection centers authorized by Ecofilter Mexico, located throughout the country.


The partner hotels’ contribution to this campaign is crucial. They are always willing to work together, contributing to the sustainable development of the destination. On this occasion, six resorts participated in the campaign: Grand Velas Riviera Nayarit, Marival Emotions, Marival Distincts, Villa Varadero, Iberostar Playa Mita, and Occidental Nuevo Vallarta, whose environmental committees worked on the beaches and other recreational areas.

“In the Riviera Nayarit, caring for our beaches is everyone’s job; that’s why we make extraordinary efforts to keep them in optimal conditions. These efforts have paid off, as this tourist destination is currently one of the national leaders in the Clean Beaches program,” said Marc Murphy, managing director of the Riviera Nayarit CVB. “We thank the hotels that joined this initiative and invite them to continue participating in these ecological activities in favor of the environment,” he added.


Collection date: January-February 2021.

Participation: 6 hotels.

Bottles collected: 17.

Cigarette butts collected: 13,650.

Cigarette butts collected in 2020: 18,250.

The Riviera Nayarit maintains its commitment to caring for the environment and promotes sustainable tourism with activities like the Cigarette Butt Drive and the beach cleanup.

Hotels are operating at 50% of their capacity while implementing strict preventive protocols. The same is true for restaurants and tourist service providers who practice intentional social distancing in their establishments and activities.

We’re ready!

The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work tirelessly to jointly promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).

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