Tips to Booost Your Nonprofit’s Social Media Engagement Classy
go to original June 6, 2022

You’re posting photos. You’re sharing links. You’re responding to comments. Overall, you’re feeling pretty good about your nonprofit’s social media accounts, but some days, it can feel like you’re shouting into the void without much response.

Given that social media drives 57% of traffic to online fundraising campaign pages on Classy, upgrading your engagement tactics can increase your community’s interactions with - and ultimately, level of support for - your nonprofit. Use the following tips to take your social media engagement to the next level, whether you’re sharing key information, interacting with supporters, or mobilizing action - and have some fun along the way.

What Is Social Media Engagement?

Social media engagement occurs whenever someone interacts with your social media accounts. On a more granular level, engagement translates to metrics like:

  • Follows
  • Shares
  • Comments
  • Retweets
  • Likes
  • Click-throughs

You can track these metrics within social media platforms themselves, or social media management platforms like Buffer and Hootsuite.

A social media engagement strategy isn’t as simple as just having a page that posts stellar content, although that’s an important piece of the pie. It also means navigating the unique formulas each social media platform uses to deliver content to followers.

These formulas are called algorithms. Broadly speaking, social media algorithms determine what content to show to your followers based on their behavior - how often a person likes, comments, shares, and engages with what you’re posting.

There are many nuances to the algorithms for each platform, and they’re updated frequently to iron out the kinks and improve user experience. But in general, the first posts on your feed will appear from the accounts that you interact with most often.

This means that the more people engage with your posts, the more frequently your posts will appear in their feeds, and the greater your reach will be.

Learn more at Classy

Related: The Big Social Media Guide for Nonprofits (Classy)

Related: How to Ask for Donations by Text & Email: Wording & Examples (Funraise)

Related: The Social Media Marketing Guide for Nonprofit Events (Classy)