The State of Modern Philanthropy 2022 Is a Must-Read Classy
go to original June 14, 2022

The State of Modern Philanthropy 2022 is your guide to the most relevant fundraising insights for nonprofit professionals with Classy’s Path to Lasting Donor Connections.

Along the path, you’ll be able to navigate through specific points of decision making to achieve your short-term goals and build the foundation for a long-term strategy. Choose the insights most relevant to help you build a diversified fundraising portfolio using a variety of campaign types and approaches.

The Path to Lasting Donor Connections is the most comprehensive view of Classy’s annual proprietary giving platform data analysis of campaign activity that led to $1.143 billion in donations. The data was collected between January and December of 2021 across:



This year, we invite you to take ownership of your reading experience with our interactive navigation to the insights that are most relevant to your organization’s current fundraising strategy and long-term planning.

Classy’s Path to Lasting Donor Connections breaks down donation trends and insights across the three, most impactful decision-making stages for today’s nonprofit professionals. Start from the top, or dive straight into data specific to acquiring, converting, and retaining donors with the strongest campaign types and timing based on your fundraising outcomes.

Executive Summary of Report Findings

There is no single approach to fundraising that accounts for each nonprofit’s unique challenges, goals, and ideas. Classy’s Path to Lasting Donor Connections elevates three decision-making stages that can help diversify your campaign portfolio and inform your campaigns, channels, and timing to position your organization for long-term success.

Read the report at Classy

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