Start Planning Your 2022 Year-End Fundraising Campaign Network for Good
go to original August 17, 2022

At Network for Good, we have seen countless year-end campaigns and incredible stories of organizations drastically increasing the amount they raise from one year to the next. One of the things that can really contribute to your own success is bringing forward the timeframe for planning your campaign and drafting your communications. Find out how you can jumpstart plans for your year-end campaign below.

Create a Communications Plan

Putting together a communications plan to promote donations this fall is a great first step in the planning process for your year-end campaign. Make sure you take advantage of all of the communication tools you have available, including a banner on your website, a dedicated everyday giving page connected to the donate button on your homepage, an updated Facebook cover photo, social media posts, emails, direct mailing, text messages, video, etc.

Save Key Dates in Your Calendar

We recommend sending out a direct mail appeal in mid-November and following up with a series of regular digital communications through New Year’s Eve. Look for key dates to add to your plan, such as #GivingTuesday on November 29 and any local giving days in your area.

Secure a Matching Gift

Knowing that their gift could be doubled or tripled can be really compelling for donors. By securing a matching gift over the summer, you can incorporate talking points into your communications from the time you begin drafting them.

Choose a Theme

Having a cohesive look and feel for your communications can help tie them together into a robust campaign. Make sure this year’s campaign stands out from your previous year-end campaigns and from other organizations in your community.

Gather New Testimonials

We saw a significant increase in online philanthropy after COVID-19 was declared a global pandemic in March 2020. Donors are especially passionate about the causes they care about right now. Why not see if you can gather quotes from your donors, board members, and even your beneficiaries, that you could add to your year-end appeals?

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