| Make the Most of Online Fundraising: Advice From Experts Sara Herschander - Chronicle of Philanthropy | |
| go to original May 29, 2023 |
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In the past, fundraisers viewed digital assets like online giving portals as “nice-to-have,” but not entirely necessary. But, the pandemic changed all that. Now, digital fundraising is an essential way to connect with donors. And in the latest Key Takeaways, you’ll learn how you can use it to your full advantage.
A brief summary of the last Virtual Forum, “Make the Most of Online Fundraising: Advice From Experts,” contains valuable insights for fundraisers seeking to use email, social media, text messaging, and websites to better connect with their supporters. Inside you’ll read:
- Why organizations should make their websites as user-friendly as possible
- How surveys can help you better understand your donors
- What audience segmentation can do to boost engagement
- Why you should diversify your communication channels
- Why you should be selective about social media
Download the report at Chronicle of Philanthropy
Related: How Nonprofits Can Grow Their Following on Social Media (Nonprofit Tech for Good)
Related: Helping Out: How Volunteerism Is Changing — and Why (Chronicle of Philanthropy)
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