Ditch The Label Launches Platform to Fight Bullying in Mexico
PR Newswire
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June 12, 2023
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Ditch The Label has launched Quítate las Etiquetas, a new web platform aimed at supporting young people aged 12-25 in Mexico, who are affected by intimidation and bullying. The new Quítate las Etiquetas platform will enable these young people to join an online community of like-minded individuals where they will be able to find personalized toolkits on the issues that affect them the most.

"The aim is for Quítate las Etiquetas to be a safe space for Mexican youth to receive guidance and support on how to navigate issues such as bullying and intimidation, effectively and safely," says Liam Hackett, founder of Ditch The Label. "Since launching in the UK in 2012, we have become experts in supporting the mental health of young people. We now want to use this understanding to help new audiences across the world. Mexico is a natural next step for us and we could not have done it without the active support of BRP Inc. and its teams, who are wholeheartedly committed to riding out intimidation."

With BRP's investment, this new platform marks the first time Ditch The Label has launched in a Spanish-speaking region as part of its efforts to expand its support services across the globe. The Quítate las Etiquetas platform will include the ability to report online abuse in the native language using the "Delete Online Abuse Tool," access expert advice from Spanish-speaking professionally trained support mentors, and receive 1:1 confidential support.

It will also develop an innovative education module on intimidation to be distributed and delivered to schools across Mexico. The module aims to empower young people with tools to safely challenge a culture of intimidation and promote a climate of inclusivity.

BRP is constantly looking at truly moving the needle on social issues that touch people in their everyday lives. This dedication is reflected in its Corporate Social Responsibility (CSR25) commitment to foster positive change worldwide.

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