Now You Can Start a Fundraiser for the Charity of Your Choice in Seconds Steven Melendezd - Fast Company
go to original November 6, 2023

Online giving platform Daffy.org is letting anyone start a fundraiser for their favorite charity.

Daffy announced a new feature Friday called Daffy Campaigns, which lets users designate a nonprofit or a set of nonprofits and call upon others to contribute to them. The feature also lets people set up matching donations, where contributions up to a certain amount will be matched by funds from the campaign organizer, as well as particular “giving milestones” similar to what’s seen on other crowdfunding platforms. And Daffy won’t take a cut of the donations, except for certain credit card processing fees.

“I would love to see a future where everyone runs a campaign for something they care about,” says Daffy cofounder and CEO Adam Nash.

Nash envisions people could set up campaigns for school fundraisers, for community causes, for a memorial campaign with contributions going to a favorite charity of someone who passed away, even for wedding registries in lieu of gifts. The multi-charity feature can also help raise money for a variety of related nonprofits addressing a particular cause, such as relief after an emergency. And OpenAI’s ChatGPT will automatically help people set up a fundraiser by generating a first draft of the campaign description.

Campaigns won’t directly replace many uses of existing crowdfunding tools, like raising money for a project on Kickstarter or for personal emergency needs on GoFundMe, since the software is focused on gathering funds for registered nonprofits. But the basic mechanics will be familiar to those who’ve used such platforms, which is in line with Daffy’s basic philosophy to bring the power and ease of modern tech tools to charitable giving.

Daffy stands for Donor-Advised Fund For You, referring to a type of financial account where people can make tax-deductible contributions similar to a 401(k) or IRA, then effectively transfer the contributions and any investment growth to nonprofits of their choice. The accounts have historically been used by wealthy donors, and they’re supported by big banks and brokerages. But Daffy is trying to take a more internet-forward, user-friendly approach, reminiscent of how digitally forward banks and fintech companies have approached saving, borrowing, and investing.

Read the rest at Fast Company

Related: What is a Donor-Advised Fund? (Fast Company)