Responsible Tourism Development in and Around Puerto Vallarta
Skye Mayring - TravelAge West
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March 12, 2024

With massive growth underway, the impact on the environment and local communities is hard to quantify. Both Jalisco and Nayarit understand the importance of responsible tourism development and are working toward better solutions.

Nayarit recently joined the World Travel and Tourism Council (WTTC) Hotel Basics initiative to establish sustainable actions for all hotels to take as a minimum. In smaller communities, the government has also provided small business training to residents and international standard training to tour operators, hoteliers and taxi drivers.

According to Vanessa Perez Lamas, minister of tourism for the state of Jalisco, their approach to responsible development has been to work closely alongside local communities, the government and the private sector.

“We can have great plans for sustainability, but if we don't first include those who live in the territory, we would be making top-down decisions that are never going to work,” Perez Lamas said. “This year, we are conducting a study to find out what the sustainability opportunities are for Puerto Vallarta, specifically, and then understand what our opportunities will be in the short, medium and long term, which will allow us to have a better plan.”

Jesus Carmona, president of the Riviera Nayarit-Bahia de Banderas Hotel and Motel Association, agrees that it is up to tourism officials in Puerto Vallarta and Rivera Nayarit to act as stewards to the region.

“Vallarta and Nayarit have so much to offer, and we really have to take care by working together,” he said. “People [point out that] we are two different states separated by a bridge, but we are not separated, we are united.”

Read the rest at TravelAge West

Related: Why Sustainable Tourism Is So Important (Vallarta Adventures)

Related: How to Support Sustainability During a Mexico Vacation (TravelAge West)

Related: Another Great Year for Puerto Vallarta Is on the Horizon (Fidetur - Contralinea)

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